London - Soho

I recently visited the Amorino Gelato in London Soho and while the gelato itself was just as delicious as expected, I found the experience quite different compared to the Windsor branch. The biggest difference was the service. At Windsor, the staff were incredibly welcoming and really took care of you, whereas in Soho, the server didn’t quite match that level of friendliness. It wasn't bad though ... Another noticeable difference was the portion sizes. Not only did the ice cream seem to be built differently, but the large I ordered felt more like a medium, especially compared to the generous servings at Windsor. The atmosphere was also not as enjoyable. There was quite a few dodgy looking people hanging around, and I felt like I was being stared at by people who looked like they were about to cause trouble. It made the experience feel a bit uncomfortable compared to the more relaxed vibe in Windsor. Overall, the gelato quality remains excellent, but based on service, portion sizes, and the overall atmosphere, I would personally prefer to revisit the Windsor location.

Definitely worth the hype! I had to come here after all the wonderful reviews. I would recommend the hazelnut, pistachio and coconut but there were so many good flavours too. The staff is really friendly, although not much place for seating during the busy period. I will be visiting again 😊

Ahmed & Aqib gave us great customer service, they were kind and attentive. The desserts are delicious and i keep coming back! Wish there was more sitting area but there’s a lot of locations around London.

Yum yum yum - rose Ice cream 🤤 my partner couldn’t wait to try this place and I didn’t want to opt into the brain washing game …. But it was actually so good 😍 very nicely decorated too. In the shape of a rose staff were incredibly fast too. You can taste test .. and order at the counter through card payment only. No cash.

The ice cream was delicious! We had the “must-have waffle sticks” with a caramel macaron, stracciatella ice cream and light and fluffy waffle sticks with a generous drizzle of dark chocolate sauce, topped with whipped cream. I expected this to be quite heavy however I was delighted with the light and airy consistency of the waffles. The items complemented very well. The customised waffle cost £9.70 which was great value. The ice cream shaped like roses were very good too. The seating is limited however this is typical of Soho.